an experiment into fear
Production company, Drum commissioned Thrill Laboratory to develop An Experiment Into Fear to launch Summit Entertainment's release of Sinister in the UK. The resulting...
The Taxonomy of Thrill
what's it about?
The Taxonomy of Thrill investigates the experience of thrill – how it works, why it works, and what such insights might mean...
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Bucking Bronco: Adaptive Ride Experiment No.1
Could you control a rider's experience based purely on their physiological data?
'Experiment No.1' featured 3 bankers, each with different attitudes to thrill seeking and...
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VR Playground for your audience
Can you remember swinging in the playground as a child: enjoying sensations of speed and weightlessness as you swooped high and low; laughing with...











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