DON'T MISS
The Taxonomy of Thrill
what's it about?
The Taxonomy of Thrill investigates the experience of thrill – how it works, why it works, and what such insights might mean...
The Art and Science of Thrill Rides
Friends at Frontier Developments asked me to be the brand ambassador for Planet Coaster, and give a lecture to thousands of fans at their...
GADGET WORLD
Self Examination
Self Examination is an interactive experiment designed to reveal selected audience members' extreme reactions to watching a horror film.
Self Examination premiered at Broadway Cinema's...
TRAVEL GUIDES
Bucking Bronco: Adaptive Ride Experiment No.1
Could you control a rider's experience based purely on their physiological data?
'Experiment No.1' featured 3 bankers, each with different attitudes to thrill seeking and...
Royal Caribbean’s Ultimate Abyss
In May 2016, Royal Caribbean set out to equip its newest cruise ship, Harmony of the Seas, with the most thrilling onboard activities and...
LATEST REVIEWS
Nissan JUKE Built To Thrill
Thrill Laboratory worked with TBWA/London and Nissan Europe to develop a brand activation campaign supported by the work of Thrill Laboratory.
Visitors to our Nissan...
POPULAR VIDEO
FASHION AND TRENDS
Engineering Fun: The Story of Orton & Spooner
I've been invited to guest curate the physics and engineering section of this new exhibition by the National Fairground and Circus Archive (NFCA) A...
EDITOR PICKS
