Duality: one body, two brains
On Halloween 2014 Thrill Laboratory broadcast a live experiment created to reveal the effect of horror films on the human brain.
Data was monitored and...
Royal Caribbean’s Ultimate Abyss
In May 2016, Royal Caribbean set out to equip its newest cruise ship, Harmony of the Seas, with the most thrilling onboard activities and...
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Bang Goes The Theory
I'm back from meeting Dallas Campbell at Thorpe Park, where we conducted one of Thrill Laboratory's signature thrill ride experiments, which was filmed for...
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Bucking Bronco: Adaptive Ride Experiment No.1
Could you control a rider's experience based purely on their physiological data?
'Experiment No.1' featured 3 bankers, each with different attitudes to thrill seeking and...