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Bucking Bronco: Adaptive Ride Experiment No.1

Could you control a rider's experience based purely on their physiological data? 'Experiment No.1' featured 3 bankers, each with different attitudes to thrill seeking and...

do thrill engineers dream of virtual reality?

Do you remember the summer of 2013? Oculus Rift were in the middle of a pivotal Kickstarter campaign to launch DK1 - a widely...

The Taxonomy of Thrill

what's it about? The Taxonomy of Thrill investigates the experience of thrill – how it works, why it works, and what such insights might mean...

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