Thrill Laboratory

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The Taxonomy of Thrill investigates the experience of thrill — how it works, why it works, and what such insights might mean for designers. This research represents the fi rst stage of a project called chromo11: engineering the thrill, which aims to design new types of thrilling experiences. A companion volume, Thrilling Designs, showcases selected design work.

Thrilling Designs showcases design work from the research project chromo11: engineering the thrill. Thrilling Designs draws inspiration from the traditions of the fairground, methods of the French Situationists, and research findings presented in The Taxonomy of Thrill.