Bucking Bronco: Adaptive Ride Experiment No.1

Could you control a rider's experience based purely on their physiological data? 'Experiment No.1' featured 3 bankers, each with different attitudes to thrill seeking and...

Bronco features on Discovery Channel

Our Bucking Bronco Adaptive Ride Experiment and The Walker Thrill Factor feature on Discovery Channel's Daily Planet. https://www.youtube.com/watch?v=6XwMp8-tcLQ

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sit in a comfy armchair, pop on a VR headset, select a show, and off you go! V-Armchair is a collision between several of my pastimes...

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Bang Goes The Theory

I'm back from meeting Dallas Campbell at Thorpe Park, where we conducted one of Thrill Laboratory's signature thrill ride experiments, which was filmed for...