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VR Playground at Norfolk & Norwich Festival

During 17 days of continuous swinging around Norwich in May 2017, over five thousand riders (ranging from 11 to 101 years old - able...

Bang Goes The Theory

I'm back from meeting Dallas Campbell at Thorpe Park, where we conducted one of Thrill Laboratory's signature thrill ride experiments, which was filmed for...

Bucking Bronco: Adaptive Ride Experiment No.1

Could you control a rider's experience based purely on their physiological data? 'Experiment No.1' featured 3 bankers, each with different attitudes to thrill seeking and...

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