'According to Thrill Engineer Brendan Walker, the most  thrilling moment of any theme park experience is just before it begins. 'That brief interlude between being strapped in and the launch of the ride. '“Nothing matches that moment of giving yourself to...

jump-o-meter

Thrill Laboratory is renowned for creating some of the UK's leading precision bespoke scientific instrumentation. Our Jump-O-Meter is no exception - using 6 degree-of-motion detection coupled with machine learning algorithms to determine the emotional response of babies to audio...

Oscillate at the V&A

https://www.youtube.com/watch?v=yyTwrPR_5DY
Neurosis features a six-degree-of-freedom motion simulator and virtual reality headset to immerse the rider in a surreal environment, controlled not by a ride operator, but by the rider's own brain activity. This activity generates an audio-visual virtual world where...
Our 'exotic' experiment (we were on a Royal Caribbean cruise after all) to determine just how thrilling their tallest-at-sea mega slide - Ultimate Abyss - actually is, received attention across Europe. This article from The Express, UK says it all....
In May 2016, Royal Caribbean set out to equip its newest cruise ship, Harmony of the Seas, with the most thrilling onboard activities and first-at-sea experiences available... anywhere - as befits the world’s largest cruise liner that has adventure...
I have a few egg heads at the laboratory, so was delighted to be approached by the Happy Egg Company. The phone call went something like this "Hello Thrill Laboratory, I know you test the effects of horror and...
On Halloween 2014 Thrill Laboratory broadcast a live experiment created to reveal the effect of horror films on the human brain. Data was monitored and streamed online for interaction by 'science enthusiasts' far and wide, via an animated brain-in-a-jar and...
Production company, Drum commissioned Thrill Laboratory to develop An Experiment Into Fear to launch Summit Entertainment's release of Sinister in the UK. The resulting trailer is cited as being instrumental in the movie achieving 230% of the original box...

Kitchen Thrill-o-meter

Have you ever woken up and wondered "what will happen if I attach electrodes to a baby's foot, and turn up the electricity just a teeny-weeny little bit". No? Me neither. But this is what Thrill Laboratory proposed to...