On Halloween 2014 Thrill Laboratory broadcast a live experiment created to reveal the effect of horror films on the human brain.
Data was monitored and streamed online for interaction by ‘science enthusiasts’ far and wide, via an animated brain-in-a-jar and an online visualisation.
Broadway Cinema commissioned the experiment for the Mayhem Film Festival.
The underlying technology allows data from any sensor to drive any conceivable remote animated object or interactive visualisation. It is massively scalable, enabling audiences to engage with data either locally or distributed over the web. A range of future creative applications is scheduled for trial, including multimedia TV broadcast and a thrill ride.
Produced with help from the Performing Data research group, who made this short documentary about the project.